As it drains the life out of you. Even if you're earning six-figures or more.
There’s a good chance you don’t have a ‘sales problem’ but that you accidentally designed the perfect business to serve the wrong people AND burn you out in the process.
Or if you are meeting ideal prospects who do not become high-end clients.
This is important to you if you know you have amazing expertise and you've got some great stuff put together… but people are not getting it. And then when you do talk to people, sales aren't closing. It's super frustrating because you know how good you are at what you do, and how great your products and services are.
Your positioning is devaluing your expertise, your products, and your services because it sounds confusing or generic.
Clear compelling high-end offers are perfectly designed for YOUR ideal clients, so that when your ideal clients see them, they feel seen and they feel understood. They feel met with exactly what they need to move themselves forward. And so, so it's that they're clear and compelling offers that fit like a glove.
And so then of course, YOUR people are gonna say yes
Because your true ideal clients, they don't want to monkey around for months or years trying to get their problem solved. They want it solved now and if the right offer is there, they're willing to pay for it.
If you’re attracting way too many of the wrong people, you’ve got a problem. It can’t be fixed immediately, but it CAN be fixed.
The two biggest reasons high-level experts attract 1-star prospects are because they don’t know who their 5-star prospects are AND they don’t have a qualification process that sorts out the wrong people.
Just to be clear, your 5-star prospects are unique to you and your expertise. There are specific criteria that make them the PERFECT people for your products and services.
This is not about demographics or how much money they have. There are 5 specific things that make them ideal to you… and only you can define those 5 things.
Not having these three things stems from being a perfectionist.
When you step into the version of yourself, which I call "your inner Rainmaker" by clarifying your expert positioning, your compelling offers and your 5-star prospects...you stop the sabotage from your inner perfectionist.
Your expertise needs to be acknowledged and valued by your market, instead of having people see you as just another “whatever”.
The fact is, you’re NOT just another “whatever”. I know it. You know it.
It’s time for your market to know it.
SHIFT 1- FROM COMMODITY TO PREMIUM POSITIONING
SHIFT 2- FROM COMPETITIVE OFFERS to COMPELLING HIGH-END OFFERS
SHIFT 3 - FROM TALKING TO ANYONE TO TALKING TO 5-STAR PROSPECTS
Tracy Kay is a Positioning Expert and CEO of Selling For Experts. She helps established experts close more high-end sales.
Tracy is her own best case study, after moving to Switzerland and becoming a teacher and University lecturer she fell in love with sharing her knowledge from the front of the room. She left teaching to start her own training company and turned her $50/hour service into $5k-$20k premium paid in full clients. She has worked with private individual clients and international companies including Coca Cola®. Today she works with busy coaches, consultants and service providers who want to work with high-end clients and be well compensated for their amazing expertise.
The workshop begins with you connecting with your premium positioning, the thing that sets you apart from everyone else.
In the first morning exercise, you nail the thing that has been alluding you forever, that will completely transform actual results as well as the way you talk about your business.
Then we’ll dive in to high-end offers and you'll become crystal clear in what to include in YOUR offer and what NOT to include.
After a quick break, you’ll come back refreshed and ready for the best part.
Identifying the exact people you want to be having sales conversations with and what they already need to have accomplished before they can even get on the phone with you.
You’ll walk away with an action plan in hand to land premium clients at $10k-$75k or more.
With a wide-range of professional experiences combined with a Ph.D in counseling psychology I didn't know how to position my expertise other than as a therapist. After mapping out my high-end offers with Tracy, I landed my first $7500 client.
Dr. Kimberly Wilson
Burn Out Expert, TheLRCteam.com
Tracy's brilliant strategy helped me re-position my services to attract premium clients. Now I'm booked solid 6-months out.
The Dutch Designer, Nibio.Net
As an executive coach, I was able to close my highest-end client after working with Tracy. She helped me integrate all my professional experience and express what I do in a powerful way.
Executive & Presentation Coach, MargoMyers.com
Tracy helped me increase my revenues from my public speaking. My business (and professional background) has many facets to it and she skillfully connected the dots to zero in on my lucrative expert positioning. Then she brilliantly translated that into hot talk topics, website copy and speaker one sheet, garnering me higher speaking fees and being invited to speak on some storied stages. Can’t recommend her services enough.
Award-winning publicist and CEO of Guide My Brand
Loved my VIP Day working with my company's vision, positioning and profit plan. She helped me transform my positioning so I'd stop attracting low-budget individual clients and start enrolling premium private and corporate clients.
CEO & Body Language Strategist
10% of total ticket sales are donated to Vine Maple Place in Maple Valley, WA.
Vine Maple Place assists women and families in crisis by helping single parents and their children build lives of hope, stability, and greater economic self-sufficiency.
Copyright © Tracy Kay International LLC. All Rights Reserved.
Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials and examples used are exceptional results, don't apply to the average attendee and are not a guarantee that anyone will achieve similar results.